The route to market is critical for the company success. This is proven true for B2B as well as B2C and their combinations.

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Market-facing functions are influencing the development of customer satisfaction, positioning in the market and overall company results. Structure, strategy and their practical implementations have an immediate impact on the bottom line. 

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This means that the go-to-market strategy can create very high value behind professional analysis, optimization and ongoing management. The structure and processes of the market-facing organization are developed linked to the overall company direction to achieve desired results. 

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• Sales

• Key Account

• International Accounts

• Partner Management

• Trade Marketing

• Marketing

• Customer Service

• Multifunctional Teams

• Further Functions

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Externally, the positioning in the market, risks and opportunities, customer developments as well as the effectiveness of the own ressources need to be well understood and managed towards meeting company objectives.

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Experiences and innovation help to get clear strategies in place and define further where to play and how to win overall and for each relevant sales channel. This is specifically relevant for the multi-channel and omni-channel environments and their development overtime.

 

• Modern Retail, Food, Discount

• Direct selling

• Online

• Multi-layer organizations, HQ and locals

• Partnerships, alliances

• Distributors 

• MLM, Networkmarketing

• National, International

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Effective and efficient design of structure and process ensure future readiness and immediate results. Management of technical and human aspects require focus and critical resources to manage the transition and meet objectives.

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Own experiences from over 20 years in national and international responsibilities are available to provide support to the individual companies situation. 

 

We may get into personal contact to discuss the current challenges and opportunities for your company.

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